When Bankroll came out in June of 2009, many people realized that this is the book that all filmmakers have been waiting for. It deviated from the traditional business-oriented film books that tell you how to get grants and explain how studio deals work but leave you at square one. Bankroll gave you the precise and practical details of how the author has raised over $15 million in the past four years for a number of independent feature films. Within months, it became the best reviewed book in film financing.

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